Have you ever read a product description and immediately felt like you needed that item? Or clicked on an ad that spoke directly to your problem? That wasn’t an accident—it was copywriting in action.

Did you know that 97% of online content gets zero traffic from Google? With millions of articles, guides, and social media posts published daily, standing out is harder than ever. So, what separates content that ranks, engages, and converts from content that gets lost in the noise?

The answer: strategic content writing.

Have you ever landed on a website, hoping to find a quick answer, only to be met with a wall of text, confusing navigation, or vague messaging? Maybe you’ve clicked around, frustrated, before giving up and looking elsewhere. If that sounds familiar, you’re not alone—and neither are your potential customers.

How do you become better at something? Picture yourself as a seasoned chef. You went to an excellent school to learn the basics of cooking, then worked your way up in a professional kitchen. How do you improve from there? More practice perhaps? Maybe, but you’d still be cooking for the same crowd. Ensuring that their same needs were catered for, if you pardon the pun.

It’s fallen on you to update or create a new office network design for your boss. Now you have to go away and do lots of research, reading, note-taking, and decision-making about what to present to them as a solution.

Balance. Without it, we’d all be writhing around the floor like Jordan Belfort on quaaludes. We need some semblance of balance and equilibrium in our lives. If it’s missing, it can lead to problems with many things like lionfish, Red Lobsters, and jellyfish. Allow me to explain…

CAPTCHA — Completly Automated Public Turing test to tell Computers and Humans Apart. We see it regularly and pass it without giving it a second thought. Select the photos that contain a bridge. Sure, here you go. Now let me open an account with you since you know I am human.

To celebrate the one-month anniversary of my being unemployed/actively starting my UX job search, I have decided to share the tactics, tricks, and habits that I have cultivated from the world of sports coaching, psychology, and being an experienced career changer (third time and counting) that will help you to navigate the long journey towards employment.

I was never the kind of person who planned things, especially not something as important as my career. I was the kid in school who picked my subjects based on what my friends had chosen just so I could be in their class.

At university, whilst chatting with a lecturer about why I had chosen my sports science degree, she opened my eyes to the world of physical therapy. A job where every client would offer a different problem to solve, where I could be my own boss, and I would finish every day knowing that I had helped someone.